Themes

Cluster messy research into clear themes

Turn interviews, feedback, tickets, and notes into theme clusters your team can review and act on.

Turn Insights into Brief Create Product Memo
Theme wall6 themes · 47 sources
ThemeEvidenceQuotesFrequencyConfidenceAction
Pricing concernBudget pushback in mid-market18 mentions · 9 accounts"Not in budget this quarter"4 source typesHighValidated
Integration blockerSetup time & docs12 mentions · 7 accounts"Webhook took 3 weeks"3 source typesHighHigh priority
Onboarding confusionRole ownership unclear9 mentions · 5 accounts"Who owns setup?"3 source typesMediumNeeds research
Feature requestBulk import asked twice6 mentions · 4 accounts"Can we import CSV?"2 source typesMediumAdd to memo
Theme clustering

From raw notes to insight cards

Raw notes→Grouped evidence→Insight card

System extracts snippets, merges similar descriptions, generates theme names, and links back to original sources.

Team review

Collaborate on themes over time

ValidatedNeeds more researchHigh priorityAdd to memo
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